After the really succesfull start of the partnership between Adidas and Kanye West, by releasing multiple sneakers, which were all sold out within minutes and since then have become collectors items, West followed up on this trend with the release of 3 new sneakers in June this year. And again the appealing mix between sporty sneaker and fashion item instantly became a hit in the sneaker comunity. But what is the limit to tis success story? We don’t really know, but we are definately not there yet! Adidas just announced , that the next step will be retail stores and and full time team in order to create further products! This marks the most signifcant partnership of a sporting-goods producer and of a non-athlete.